Tell!, a Nigerian publishing community for writers, thinkers and storytellers is set to expand its operation to other African countries within the year. This is made evident in the startup’s change of name from tell.com.ng to tell.africa which took effect on Monday, June 1st, 2020.
According to Tell!’s cofounder and CEO, Toheeb Ojuolape, the move to scale to other African countries was strategic and necessary.
In his words, he said: ‘We currently have about 10,976 registered users from Nigeria alone, and one of our goals for the year was to scale to other African countries once we had reached 10,000 registered Nigerian users. We believe that African stories are unifying since there’s a lot more that unites us than separates us, hence we thought it necessary to make our publishing services available to writers and authors in other African countries.
The startup which is a recipient of the 2019 Tony Elumelu Entrepreneurship fund and the 2020 OpportunityDesk 30under30 GlobalChanger’s award prides itself in being referred to as ‘Africa’s first fully integrated publishing community for writers, thinkers and storytellers’.
This is because the startup provides such services to writers as online story/article publishing, book hosting, book publishing, editing, proofreading, hiring African writers and online masterclasses. The startup also provides ghostwriting, copywriting, email marketing and content marketing services to businesses and organisations.
When asked what their plan for expansion was, the CEO and Cofounder said: “Our business model has always been one that was based on building a thriving community. Community is at the centre of everything we do at Tell! because one of our biggest ambitions is to be every African writers’ best friend and No.1 cheerleader.
“We currently have about 8 active communities in tertiary institutions across Nigeria and we are looking to replicate these models in tertiary institutions across Africa through our campus ambassador programme. Our users are the most important people to us, so to keep them engaged we would continue to optimize our technology for excellence and release new products that would be beneficial to them.
“African stories are beautiful, but after centuries of slavery and subsequent decades of racism, these stories have become somewhat tainted with misconstrued concepts and stereotypes. At Tell!, we are dedicated to creating an unbiased medium through which this powerful stories can be told without prejudice but with pride in our African heritage.”
Afterall, paraphrasing Kwame Nkrumah: “We are Africans not because we were born in Africa but because Africa was born in us.”