The Universal Music Group – UMG, an American music corporation and a global leader in music-based entertainment has entered an international recording deal with popular Nigerian artiste, Tiwa Savage.
The group officially announced the deal through its Instagram and Twitter accounts, stating that it was “thrilled to welcome Tiwa Savage, one of Africa’s biggest stars to the Universal Music Group Family.”
According to the deal, Savage’s future music will be released internationally through UMG’s operations in more than 60 countries worldwide and projects would be executively produced by Efe Ogbeni and Vannessa Amadi-Ogbonna of Stealth Management.
Commenting on the development, Efe Ogbeni and Vannessa Amadi-Ogbonna said: “We’re very proud to be a part of this ground-breaking partnership between Tiwa Savage and Universal Music Group.
“Tiwa is undoubtedly the most hardworking and talented female artist crossing over from Africa to the rest of the world, and UMG has demonstrated its commitment to the Continent by placing its formidable machinery behind her amazing career.
“Partnerships like these symbolise the hopes and dreams of so many talented artists back home in Africa and it is an honour to be the executive producers of her project.”
On her part, the excited artiste said: “My biggest goal is to make Africa proud. I’m so excited for this moment and I’m thankful to Sir Lucian Grainge and my new UMG family for their belief in my dreams.
“I’m looking forward to this next chapter in my career and I’m more ready than I have ever been.”
Revealing how she felt about the deal, she said: “It’s like a dream and more importantly it means that I’m part of the legacy; I’m part of a huge engine and it’s definitely an honour.”
The deal which was described by “Kelekele’’ crooner a as “new era” for her and her music career brought to end her 7-years contract with Don Jazzy’s Mavin Records.
Tiwa made history in 2018 by being the first female to be awarded the Best African Act at the MTV European Music Awards; and the first African female act to sell out London’s Indig02.
She was also picked in December 2018 by Coldplay’s lead singer, Chris Martin, to perform live alongside Beyonce, Ed Sheeran and Jay Z, to a 70,000 audience in celebration of the centenary of Nelson Mandela’s birth at the Global Citizen Festival in Johannesburg, South Africa.