By Adeyemi Ayeku
Chukwuebuka Obi-Uchendu, a Nigerian lawyer and popular media personality, has been announced as a brand ambassador of Budwesier, an America-style pale lager beer produced by Anheuser-Busch.
The award-winning TV host made this announcement on Wednesday, 17 April, via his instagram account.
“It’s official!!! Brand ambassador, global heavyweight, local giant!!! You can’t pick a wiser buddy than Budweiser. Proud to officially join the family of king!!! Hello @budweisernigeria,”he wrote.
Budweiser is an American-style pale lager introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri. It has grown to become one of the largest selling beers in the United States, and is available in over 80 markets worldwide.
Ebuka, who is known for making bold fashion statements and setting trends is also part of the brand’s unique campaign, ‘The King’s Stitch’, designed specifically as a means to celebrating Nigerian individuality put together by an assembly of some of the finest creative talents in Nigeria.
The campaign hopes to inspire Nigerian youths to break from the norm and channel their creativity into living their best lives.
It also features other celebrities like Teni, the entertainer; Uche Uba; Tomi Thomas; Adetutu Alabi; Ladipoe and Jenifer Oseh.
The TV personality is set to return as the host of the fourth season of Big Brother Naija (BBNaija), and first to be staged in Nigeria. The previous seasons had been staged in South Africa.