Dear Nigerian Millennial,
The one cliché that best explains why we had to take a short hiatus is that nothing good comes easy. We’ve had to evaluate and re-evaluate, strategize and re-strategize, but hey, you can’t keep a group of determined Nigerians down for long. We’re back and we’re staying!
So today on Dear Millennial, our focus is simple:
Making Your Social Media Work for You
No, this is not a lesson on how to get more followers online. It’s not even a lesson on gaining more visibility; it’s about mining skills and growth information off social media.
Many of us spend a lot of time online, clicking and clacking on our devices so much that we don’t even let them charge in peace. Some people run businesses that require a lot of online presence, but let’s be honest, the vast majority of us are on Social Media all day and it’s not for business. We are Facebooking with the facebookers, Instagramming with the instagrammers, Twitting with the twitterers…
While it will be pointless of me to advise that you get off your phone and look for rainbows, even I have not managed that, perhaps it’s time you and I added a little extra to our social media experience. It’s time to sweep out the cobwebs on your timeline and bring in some new materials.
I recently decided to set up a small business and my capital base does not run to business classes and strategy bootcamps. So I started cruising through Instagram suggestions and sponsored posts to see if I could find helpful material. And boy, was it a revelation? I found business classes and vendors, marketing tips and adverts for offline classes. Some of these required a token payment but interestingly, many of them were completely free!
So I hit the follow button and did a similar search on my Facebook.
But here is where it gets a little bit more drastic. I found that only so much material from the people I had recently begun to follow was making its way onto my timeline and into my mental space. There was simply too much clutter from all the other sites and people I originally had on my timeline for entertainment purposes.
So, I began to hit the unfollow button, which is a lot harder than following new people.
So there I was, with my slimmed down follow list, much less entertaining than when I used to follow every breaking entertainment story. The fun wasn’t all gone, but up to seventy percent of those sites were out of my immediate attention.
Here’s the part where it all begins to feel like it was worth the sacrifice. I found a link to register for an offline digital marketing class. I found a solution to the printing dilemma that had kept me frustrated for weeks during my business set up and best of all, I found fellow entrepreneurs who were willing to tell their make or break stories so that I could learn from their mistakes and follow their examples.
And best of all, I finally found the motivation to get off my phone for a bit and face life and living off the internet. The temptation to stay online all day reading comments on random insignificant posts had gone with the pages I unfollowed. My social media was now working for me, not the other way round.
So there it is folks, my two cents for this week. I think it’s time you looked at your own timeline and did an evaluation. Clean it all out, Marie Kondo style. Consider ensuring that up to fifty percent of the material that crosses your eyes builds you up in some way. Then sit back, and watch the mind magic happen.
With lots of love,
Fellow Nigerian Millennial.